Fashion Brands - (Fashion Brands: Branding Style from Armani to Zara) 3rd Edition by Mark Tungate (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. <b><i>Fashion Brands</i></b> takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. <p/>Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling <b><i>Fashion Brands</i></b> has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>An essential primer for anyone wanting to make it big in the fashion biz-- "Nicholas Coleridge, Managing Director, Condé Nast"<br><br>Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview.-- "AdBrands"<br><br>Useful nuggets-- "Financial Times"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Mark Tungate</b> is a British journalist based in Paris. He is the author of six books about branding and marketing including <b><i>Adland</i></b> and <b><i>The Escape Industry</i></b>, both published by Kogan Page. His articles have appeared in publications ranging from <i>Campaign</i> and <i>Advertising Age</i> to the <i>Financial Times. </i> He also has a weekly column in the French marketing journal <i>Strategies.</i> Alongside his writing, he heads the jury of the Epica Awards.
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us