Adland - 2nd Edition by Mark Tungate (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>A great story: full of character, fun and life.-- "Kevin Roberts, CEO Worldwide, Saatchi & Saatchi"<br><br>A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising.-- "Sir Alan Parker"<br><br>Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail.-- "Irish Times"<br><br>Immensely readable.-- "Sir Martin Sorrell, CEO, WPP"<br><br>Must-read for anyone interested in the advertising industry.-- "Editors' Choice Summer 2013, Journal of Multidisciplinary Research"<br><br>The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature.-- "Washington Olivetto, President, W/Brasil"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Mark Tungate</b> is a British journalist based in Paris. He is the author of six books about branding and marketing including <b>Fashion Brands</b> and <b>The Escape Industry</b>, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal <i>Strategies.</i> Alongside his writing, he heads the jury of the Epica Awards.
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