Fashion Branding Unraveled - by Kaled K Hameide (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><i>Fashion Branding Unraveled</i> introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.<p/><br></br><p><b> About the Author </b></p></br></br><b>Kaled K. Hameide</b> is based at Montclair State College.
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