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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>A 'must have' in the design arsenal.--Cat Normoyle, Professor of Graphic Design, East Carolina University <p/>Provides enough thinking techniques to break out of even the worst creative rut.--<i>Creative Woman's Circle</i> <p/>Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.</b><i>Graphic Design Thinking</i> explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with <i>Thinking with Type</i>, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. <p/><b>Presents a wide range of methods applicable to any brainstorming scenario.</b><br>- Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form<br>- From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods<br>- Learn to approach problems through focus groups, interviewing, brand mapping, and co-design <p/><b>Includes discussions with leading professional designers.</b> Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity. <p/><i>Graphic Design Thinking</i> is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.

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