Design Is Storytelling - by Ellen Lupton (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Explores connections between storytelling and design, [examining] the psychology of visual communication from a narrative point of view"--Publisher's description.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Ellen Lupton, award-winning author of <i>Thinking with Type</i> and <i>How Posters Work</i>, demonstrates how storytelling shapes great design</strong></p><p>Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.</p><p><i>Design Is Storytelling</i> explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Ellen Lupton</b> is the author of numerous books on design, including <i>Graphic Design: The New Basics</i> (2008), <i>Thinking with Type</i> (2004, second edition 2010), <i>Graphic Design Thinking</i> (2011), <i>Beautiful Users: Designing for People</i> (2014) and <i>Type on Screen</i> (2014), <i>How Posters Work</i> (2015) and <i>Beauty--Cooper Hewitt Design Triennial</i> (2016). She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City, and director of the Graphic Design MFA program at MICA (Maryland Institute College of Art) in Baltimore. She received the AIGA Gold Medal for Lifetime Achievement in 2007.</p>
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