Selling Yourself Without Selling Out - (Ideas Into Action Guidebooks) by Gina Hernez-Broome & Cindy McLaughlin & Stephanie Trovas (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.<p/><br></br><p><b> About the Author </b></p></br></br>This series of guidebooks draws on the practical knowledge that the <b>Center for Creative Leadership (CCL)</b> has generated, since its inception in 1970, through its research and educational activity conducted in partnership with hundreds of thousands of managers and executives. Much of this knowledge is shared-in a way that is distinct from the typical university department, professional association, or consultancy. CCL is not simply a collection of individual experts, although the individual credentials of its staff are impressive; rather it is a community, with its members holding certain principles in common and working together to understand and generate practical responses to today's leadership and organizational challenges.<br /> The purpose of the series is to provide managers with specific advice on how to complete a developmental task or solve a leadership challenge. In doing that, the series carries out CCL's mission to advance the understanding, practice, and development of leadership for the benefit of society worldwide. <p><b>Gina Hernez-Broome</b> is a senior associate at CCL's Colorado Springs campus. She trains and is the program manager for the Leadership Development for Human Resource Professionals program. She holds a Ph.D. in industrial/organizational psychology from Colorado State University.</p> <p><b>Cindy McLaughlin</b> is a senior program associate at CCL's Colorado Springs campus. She trains a variety of open-enrollment programs, designs and trains custom programs, and is a certified feedback coach. She holds an M.S. in business management from Boston University. Stephanie Trovas is an open-enrollment manager at CCL's San Diego campus. She manages and facilitates the Looking Glass Experience program. She trains several other CCL programs and is a certified executive coach. She holds an M.B.A. from the University of Colorado.</p>
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