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<p/><br></br><p><b> About the Book </b></p></br></br>"This is an important topic to write about at this particular time because America's "startup revolution" continues to gather steam. There are only increasing numbers of venture capital investors, seed funds, and accelerators supporting increasing numbers of entrepreneurial ventures. While there are a number of books in the marketplace about CEOs and leadership, and some about individual functional disciplines (lots of books about the topic of Sales, the topic of Product Development), there are very few books that are practical how-to guides for any individual function, and none that wrap all these functions into a compendium that can be used by a whole startup executive team."--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges--they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn't work, and they share their lessons learned in<i> Startup CXO.</i></p> <p>Unlike other business books, <i>Startup CXO</i> is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, <i>Startup CXO</i> is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads.</p> <p>CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. <i>Startup CXO</i> has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a CEO to CEO Advice summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO.</p> <p><i>Startup CXO</i> also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives.</p> <p><i>Startup CXO</i> is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career.<br /><b>--Scott Dorsey, Managing Partner, High Alpha</b></p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>One of the greatest challenges faced by startups is scaling up their teams, themselves, and their boards as their businesses scale, because there isn't a clear blueprint to follow. Many startup leaders are in leadership roles for the first time, and most startup CEOs don't know what they don't know about how to manage and coach each functional executive on the team. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale.</p><p>Matt Blumberg and his team understand the scaling challenges faced by startup executives--they've been there and done that multiple times over multiple decades. Along the way they learned what worked and what didn't work, and they share their lessons learned in <i>Startup CXO.</i></p><p><i>Startup CXO</i> will help CEOs and each primary functional leader in a company (heads of sales, marketing, HR, technology, product, finance, business development, and privacy) understand: </p><ul><li>How their function scales</li><li>What to anticipate as they scale</li><li>What obstacles prevent scaling</li><li>How to collaborate effectively with other functions</li></ul><p>With the help of <i>Startup CXO</i>, functional leaders, CEOs, Board members, and investors can pinpoint areas of weakness and turn those into strengths. Each functional section is written by a long-time practitioner of that function and also has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO.</p><p>As an added bonus, <i>Startup CXO</i> explores fractional roles--the future of executive work. Written by leading practitioners, each function is covered with useful tips on how to be a successful fractional executive and from a startup's perspective, what to look for in hiring and managing fractional executives.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>MATT BLUMBERG</b> is founder and CEO of Bolster, an on-demand executive talent marketplace to help startup CEOs scale their leadership team, themselves, and their board. He was the founder and CEO of Return Path and is the author of <i>Startup CEO</i>, and the blog, <i>StartupCEO.com</i>. He lives in New York with his wife and three children.</p><p><b>PETER M. BIRKELAND</b> is a sociologist, author, and writer who helps people turn ideas into books. www.peterbirkeland.com</p>

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