Sell More Faster - (Techstars) by Amos Schwartzfarb (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"From the experts at Techstars comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1</b></p> <p>Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.<br /><br /> The ultimate guide for building and scaling any startup sales organization, <i>Sell More Faster </i>shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too.</p> <p><i>Sell More Faster</i> delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: </p> <ul> <li>A comprehensive playbook to identify product market direction and product market fit</li> <li>Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need</li> <li>Models and best practices for sales funnels, pricing, compensation, and scaling</li> <li>A roadmap to create a repeatable and measurable path to find product-market fit</li> <li>Aggregated knowledge from Techstars leaders and industry experts</li> </ul> <p><i>Sell More Faster</i> is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><i>"Sell More Faster</i> is the sales playbook every startup founder needs to read." </br> <b>--Brad Feld, partner at Foundry Group, cofounder of Techstars</b> <p><b>S</b><i>ell More Faster</i> is the only practical playbook on how to build and scale your sales organization from day one. It will help you find product-market fit, test your sales theories and models, build and scale your sales organization, and develop ongoing relationships with your customers to grow your business exponentially. This book was written for anyone interested in starting, growing, or leading a modern startup so they can hit the ground running with a solid plan and have the foundation to build agile and effective sales teams. <p>This book is full of advice from successful founders, entrepreneurs, and early-stage leaders on their sales breakthroughs as well as their missteps. The overall approach, called, the <i>W3 Method</i>, is built around three crucial questions: <i>Who</i> are you selling to? <i>What</i> are they buying? <i>Why</i> do they buy? Surprisingly, these basic questions are often overlooked--yet they are critical to building any successful sales organization. The W3 Method equips you with the tools to articulate your strategy with your team, company, investors, and customers. <p>From the importance of a startup-friendly Customer Relationship Management system (CRM), to hiring and training a sales team, to creating a customer-centric sales culture, every lesson is drawn from the author's years of real-world success in startup sales, investing in, and advising early stage companies.<i> Sell More Faster</i> is the playbook every sales leader and startup founder needs to read.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>AMOS SCHWARTZFARB</b> is the managing director of Techstars Austin, an early-stage investor, and startup operating executive with more than 20 years of sales, sales leadership, and strategy experience in digital, advertising, entertainment, and software. Amos's specific expertise is identifying product-market fit and go-to-market strategy. Amos's role in the Techstars organization includes mentoring, recruiting, and investing on behalf of the company around the world.
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