Startup, Scaleup, Screwup - by Jurgen Appelo (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Real-world tools to build your venture, grow your business, and avoid mistakes</b></p> <p><i>Startup, Scaleup, Screwup </i>is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before--increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. </p> <p>Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: </p> <ul> <li>Apply 42 effective tools to sustain and accelerate your business growth</li> <li>Avoid the mistakes and pitfalls associated with rapid business growth or organizational change</li> <li>Develop a clear growth plan to integrate into your overall business model</li> <li>Structure your business for rapid scaling and efficient management</li> </ul> <p><i>Startup, Scaleup, Screwup: </i><i>42 Tools to Accelerate Lean & Agile Business</i> <i>Growth</i> is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional's library. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>The lifecycle of any business model starts up, scales up, and at some point, screws up. This dynamic collection of examples, principles, and practices addresses head-on the challenges that entrepreneurs and intrapreneurs face. <p>With interviews from an international group of successful startups and scaleups, this book contains invaluable advice for creating, sustaining, and letting go of a business. The author and interviewees explore a wide range of topics that are vital for anyone dreaming of starting a new product or service and for entrepreneurs and intrapreneurs in the scale-up through scale-down phase. <p>The book reveals how business leaders craft their product vision. A winning vision describes the essence of an innovative product and clearly shows what it aims to achieve for its users and customers. Once your vision is in place, the book helps choose from various funding options, define the qualities to look for in your first hires, how to get your product to market, and much more. <p>The book's tools and tips are designed to accelerate lean and agile business growth. They cover a diverse and important set of topics, such as: working with a remote team, optimizing workflows, and discovering how to use a North Star Metric and a Journey Map. Ultimately, the author prepares the reader for the date when it all comes crashing down...because one day it will.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>JURGEN APPELO</b> is an author, speaker, and trainer with 400 trainees globally who license his workshops on making management fun, to help creative organizations survive and thrive in the 21st century. Jurgen is CEO of the startup Agility Scales, and co-owner of the scaleup Happy Melly. He is the author of <i>Managing for Happiness: Games, Tools, and Practices to Motivate Any Team</i> from Wiley.
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