Facebook Marketing for Dummies - (For Dummies) 5th Edition by Stephanie Diamond & John Haydon (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Add Facebook to your marketing plan--and watch your sales grow</b></p> <p>With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted <i>Facebook Marketing For Dummies </i>has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.</p> <p>If you're a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. </p> <ul> <li>Develop a desirable community</li> <li>Sell products and services</li> <li>Use Facebook events to drive sales</li> <li>Get new business tips and avoid common mistakes</li> </ul> <p>Whether you're a novice or a pro, you're no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><ul> <li>Establish an online presence and a fan base</li> <li>Use Facebook Live and Messenger to attract and engage fans</li> <li>Integrate Facebook with other marketing plans</li> </ul> <p><b>Get to the heart of Facebook marketing</b> <p>Marketing novices and pros alike know the power of Facebook. It's impossible to create a marketing plan without adding creative ways to attract a chunk of Facebook's 2 billion users. This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. <p><b>Inside...</b> <ul> <li>Develop a desirable community</li> <li>Sell products and services</li> <li>Use Facebook events to drive sales</li> <li>Get new business tips</li> <li>Avoid common mistakes</li> <li>Analyze a Facebook campaign</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Stephanie Diamond</b> is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. <b>John Haydon</b> owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.
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