Account-Based Marketing for Dummies - (For Dummies) by Sangram Vajre (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Grow your account list with an effective account-based marketing strategy</b></p> <p>Buyers have changed the B2B marketing game. <i>Account-Based Marketing For Dummies</i> is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on <i>their</i> terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.</p> <p>This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.</p> <ul> <li>Align your sales and marketing teams for greater success in your ABM efforts</li> <li>Analyze data to identify key accounts</li> <li>Target your messages for real-time interaction</li> <li>Integrate your campaign with marketing automation software</li> </ul> <p>If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, <i>Account-Based Marketing For Dummies</i> has you covered!</p> <p><i>Account-Based Marketing For Dummies</i> clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book.<br /><b>--David Raab</b>, Founder at Raab Associates</p> <p>If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.<br /><b>--Megan Heuer, Vice President and Group Director, SiriusDecisions</b></p> <p>Like a Hollywood agent, marketing's job is to get sales the 'audition, ' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.<br /><b>--Joe Chernov, VP of Marketing at InsightSquared</b></p> <p>Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.<br /><b>--Scott Brinker, Author of <i>Hacking Marketing</i></b></p> <p>Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.<br /><b>--Sean Zinsmeister, Senior Director of Product Marketing, Infer</b></p> <p>The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.<br /><b>--Scott Vaughan, CMO, Integrate</b></p><p/><br></br><p><b> From the Back Cover </b></p></br></br><ul> <li>Identify best-fit accounts and personas</li> <li>Engage decision makers and influencers on their terms</li> <li>Accelerate your marketing and sales pipeline</li> </ul> <p><b>Changing the B2B marketing game</b> <p>Buyers have changed the B2B marketing game--and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. <p><b>Inside...</b> <ul> <li>Identify best-fit accounts</li> <li>Expand your reach</li> <li>Align marketing & sales</li> <li>Develop killer content</li> <li>Engage customers</li> <li>Execute an ABM playbook</li> <li>Measure your success</li> <li>Grow new revenue</li> <li>Turn customers into advocates</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Sangram Vajre</b> has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Salesforce Pardot. He has spoken on the topic of marketing technology around the world and is the mastermind behind #FlipMyFunnel.
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