Presence & Profitability - by Philip Kelley (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>PRESENCE DEVELOPS AND ENABLES PROFITABILITY. <p/>AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION. <p/>Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments? <p/>If not, you are losing presence and profitability! <p/>Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets--either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers. Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth. <p/>This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change. <p/><i>Presence and Profitability</i> will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding-- rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away<p/><br></br><p><b> From the Back Cover </b></p></br></br>It's easier and cheaper to connect with consumers than ever before. Yet most companies are experiencing a loss of connection with consumers, struggling with declining customer response rates, and finding their consumer engagement initiatives delivering less-than-expected ROI. <p/>Simply being connected does not mean having a relationship of value with a customer. Connection without presence is a dangerous economic illusion in this age of commoditized connectivity. Presence develops and enables profitability. It is presence that makes an authentic connection with consumers, presence that moves customers through the customer life cycle, presence that turns a first-time buyer into a repeat customer and ultimately an advocate for your brand. <p/>Author Phil Kelley Jr. will help you understand where you need to focus your leadership vision and how to enable all your communication initiatives to be present with your customers. Presence leads profitability.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>After sharing classes at Georgia Tech with Phil Kelley, I have watched the tremendous business growth he has achieved over thirty years. Phil has uncovered which business factors are the greatest predictors for success. Fun to read, full of actual examples and specific advice, <i>Presence and Profitability</i> is a must-read for corporate leaders interested in customer retention and cultural triumph.<br>--Mike Valletutti, Founder/CEO, Applied Global Technologies, Ret.<br><br>Are you concerned about the future of your organization, its viability, its profitability, its sustainability? I've got good news and bad news for you. First, the bad news. If you're genuinely concerned about your business's future, and "concern" is all that you've been able to muster, then your best course of action is to prepare for your demise. Stress and concern will not change the trajectory of your organization. What's the good news? Read this book. It will be more than a lifeline; it will guide you to not only thrive, but invigorate you and all who work for you to not merely endure the future, but put an imprint on it. One more bit of bad news. You will not be able to delegate the lessons in this book. You will have to be the leader of the change that will propel you into the future. Get going and don't waste time doing it!<br>--Dr. George B. Glisan, PhD; Distinguished professor and coordinator, Reese Graphic; Communications Management Program, Appalachian State University.<br><br>Embracing the message of this timely book won't just add value for your business. It will add value for your life! Phil Kelley Jr. nails the critical gaps between connectivity and authenticity in relationships--and it's all about presence. <i>Presence and Profitability</i> will have you positively assessing the level of depth in your connections; it will have you racing into the world to replace "likes" with genuine, lasting engagements on your path to personal and professional success. Your status quo will be challenged, but as this driven leader and author points out, "Human relationships are still what make the human experience worth living and ultimately fun."<br>--Tracy Brooks, Senior Vice President, Salem One, Inc.<br><br>Good leaders provide direction, purpose, and reason for a group or organization to follow. They also share their knowledge, wisdom, and experience with others. Their leadership becomes a calling to serve others. Phil Kelley is a leader who has risen to his position in his company and industry through his actions and his words. His thoughts on corporate communications are clear, specific, and on target in today's business and social climate.<br>--Jeff Stoudt, President, The Printing Industry of the Carolinas, Inc.<br><br>Phil Kelley combines his competitive spirit, passion for winning, engaging leadership energy, focus on quality, and overall personal programming for success to develop and articulate a proven strategy to truly reach out, connect, and partner with critical key relationships, whether external customers or internal associates, at a personal and intimate level in an ever-increasingly impersonal, electronic, and automated world. This eye-opening, common-sense, and engaging read weaves the perfect balance of being present and connected in all aspects of business, employing the latest means of modern technology while increasing corporate profitability and driving up value.<br>--Charles Rowe, Private equity board chairman and corporate CEO<br><br>The knowledge I have gained from Phil has helped me build the competitive edge needed for success on both the national and world championship levels. I have also watched him use his communication skills to build national and world champion teams. In <i>Presence and Profitability</i>, Phil shows businesses how to communicate with consumers in a way that will make them winners. As he does in competition, Phil hits the X ring here: presence within all high achieving groups is the key to success.<br>--James E. Crofts, STSC/SS US Navy, Ret.; National Champion USA, Ireland, Canada FTR; World Champion FTR<br>
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