How to Write Great Copy - 2nd Edition by Dominic Gettins (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>An experienced copywriter demonstrates how to get a message across and guidesreaders through the process.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. <p/>Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. <p/>He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>...""a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business.""<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Dominic Gettins </b>is a highly-acclaimed copywriter whose work has won many awards. His rules have been adopted by many leading organizations for many years, such as the BBC, Microsoft and Abbey National. He is now Creative Director at Euro RSCG London, one of the world's largest communications consultancies.
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