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Product info

<p/><br></br><p><b> About the Book </b></p></br></br>The definitive modern handbook for copywriting that gets you noticed and sells your products and services.<p/><br></br><p><b> Book Synopsis </b></p></br></br>This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. <em>How To Write Copy That Sells</em> supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.<p/><br></br><p><b> About the Author </b></p></br></br>Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include <em>New York Times</em> best-selling authors Tony Robbins (author of <em>Unleash the Giant Within</em> and <em>Money: Master the Game</em>), Jack Canfield and Mark Victor Hansen (co-authors of <em>Chicken Soup For the Soul</em>), Jeff Walker (author of <em>Launch</em>), and many more.

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