How to Write a Great Business Plan - by William A Sahlman (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. <BR>Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. <BR>In "How to Write a Great Business Plan," William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: <BR>- The people--the individuals launching and leading the venture and outside parties providing key services or important resources <BR>- The opportunity--what the business will sell and to whom, and whether the venture can grow and how fast <BR>- The context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate <BR>- Risk and reward--what can go wrong and right, and how the entrepreneurial team will respond <BR>Timely in this age of innovation, "How to Write a Great Business Plan" helps you give your new venture the best possible chances for success.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. <p/>Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. <p/>In <i>How to Write a Great Business Plan</i>, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: <p/>- The people--the individuals launching and leading the venture and outside parties providing key services or important resources <p/>- The opportunity--what the business will sell and to whom, and whether the venture can grow and how fast <p/>- The context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate <p/>- Risk and reward--what can go wrong and right, and how the entrepreneurial team will respond <p/>Timely in this age of innovation, <i>How to Write a Great Business Plan</i> helps you give your new venture the best possible chances for success.<p/><br></br><p><b> About the Author </b></p></br></br><b>William A. Sahlman</b> is Dimitri V. d'Arbeloff Professor of Business Administration at Harvard Business School and Senior Associate Dean for External Relations. He is a member of the board of directors or board of advisors of several private companies and not-for-profit organizations.
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