Selling Destinations - 5th Edition by Marc Mancini (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p><em>Selling Destinations</em> is a bestselling textbook-workbook that explores the world's most popular destinations from the perspective of the travel, tourism and hospitality industries.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This 5<sup>th</sup> edition of the bestselling <em>Selling Destinations: Geography for the Travel Professional</em> offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public.</p><p><em>Selling Destinations</em> features: </p><ul><li>In-depth exploration of the nations, regions and cities that travelers favor most.</li><li>Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations.</li><li>Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive.</li><li>Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns.</li><li>Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience.</li><li>A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.</li>
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