Music Business Handbook and Career Guide - 12th Edition by David Baskerville & Timothy Baskerville (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The <strong>Twelfth Edition </strong>of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville's handbook the go-to source, regardless of their specialty within the music field. <strong>Music Business Handbook and Career Guide</strong> is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more. <br/> <br/> The fully updated <strong>Twelfth Edition </strong>includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they've adjusted to the intertwining influences of technology, law, and culture.<p/><br></br><p><b> Book Synopsis </b></p></br></br>The <strong>Twelfth Edition </strong>of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville's handbook the go-to source, regardless of their specialty within the music field. <strong>Music Business Handbook and Career Guide</strong> is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more. <br/> <br/> The fully updated <strong>Twelfth Edition </strong>includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they've adjusted to the intertwining influences of technology, law, and culture.
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