Business Models FD - (For Dummies) by Jim Muehlhausen (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Write a business model? Easy.</b> <p><i>Business Models For Dummies</i> helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.</p> <ul> <li>Shows you how to define the purpose of a business and its profitability to customers</li> <li>Serves as a thorough guide to business modeling techniques</li> <li>Helps to ensure that your business has the very best business model possible</li> </ul> <p>If you need to update a business model due to changes in the market or maturation of your company, <i>Business Models For Dummies</i> has you covered.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Learn to: </p> <ul> <li>Write a solid business model</li> <li>Master business model innovation</li> <li>Master business modeling techniques</li> </ul> <p>Write a business model? Easy.</p> <p><i>Business Models For Dummies</i> helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition, define a market segment, locate your company's position in the value chain, create a revenue generation statement, identify competitors, develop a competitive strategy, and much more.</p> <ul> <li>Business Models 101 -- find out what a business model is, why it matters to your business, how it's defined, and the differences between a business model, a business plan, and competitive advantage</li> <li>The nuts and bolts -- discover several tools you can use to brainstorm, structure your business model, and divide it into three overarching areas: offering, monetization, and sustainability</li> <li>The more things change -- get the know-how to spot an eroding business model and use innovation to not only rectify it but also improve your business model</li> <li>Put the "I" in innovation -- learn how clever businesspeople innovated their business models over decades to come up with powerful tactics like crowdsourcing, virtualized sales processes, and offering insurance to customers</li> </ul> <p>Open the book and find: </p> <ul> <li>The recipe for a successful business model</li> <li>Common aspects of all business models</li> <li>Tools to design your business model</li> <li>How to build a profitable revenue model</li> <li>The importance of having ongoing competitive advantage</li> <li>Ways to innovate your business model and avoid pitfalls</li> <li>Why all business models will eventually erode</li> <li>Lots of real-life examples from real companies</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Jim Muehlhausen</b> is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of <i>The 51 Fatal Business Errors and How to Avoid Them</i> and a frequent contributor to <i>Entrepreneur, Businessweek, </i> and dozens of other publications.</p>
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