Business Development for Dummies - (For Dummies) by Anna Kennedy (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Growing a small business requires more than just sales</b> <p><i>Business Development For Dummies</i> helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.</p> <p>Realising that you can't just hire a sales guy and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. <i>Business Development For Dummies</i> provides a model, and teaches you what you need to know to make it work for your business.</p> <ul> <li>Learn the core concepts of business development, and how it differs from sales</li> <li>Build a practical, step-by-step business development strategy</li> <li>Incorporate marketing, sales, and customer management in general planning</li> <li>Develop and implement a growth-enhancing partnership strategy</li> </ul> <p>Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - <i>Business Development For Dummies</i> shows you how.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b><i>Learn to: </i></b> <ul> <li>Get your business development strategy in place and build a practical step-by-step plan</li> <li>Leverage your customer relationships for even greater success</li> <li>Go beyond the typical sales cycle</li> <li>Develop and implement a partnership strategy</li> </ul> <p><b>Get an expert, authoritative model for growing your business</b> <p>Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick. <ul> <li><b>Break down your business development</b> - take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals</li> <li><b>Dive into the customer lifecycle</b> - use the customer mindset to power growth and effectively align your business development to the customer lifecycle</li> <li><b>Work out your best offer</b> - validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action</li> <li><b>Make marketing matter</b> - put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales</li> <li><b>Bring it full circle</b> - find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success</li> </ul> <p><b>Open the book and find: </b> <ul> <li>How to tailor a business development plan specific to your business</li> <li>Guidance on orchestrating marketing and sales efforts that operate in concert</li> <li>Strategies and tactics for great selling practices</li> <li>How to maximize customer value</li> <li>Why business partnerships are so important</li> <li>High-level do's and don'ts for every stage of business development</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Anna Kennedy</b> has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.
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