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<p/><br></br><p><b> About the Book </b></p></br></br>Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Social Media is Not Marketing</b><p> Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.<br> Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: <li>6 direct-response principles that must be applied to social media marketing <li>The most powerful marketing tactic (per Google) <li>How to get riches with niches and become a magnet to your customers <li>The monetizing magic of crafting effective emails <li>The #1 way to prevent wasted marketing dollars <li>5 ways to grow your list for FREE (before spending a dime on advertising) <li>Turn passive content into an active conversion tool <li>Create raving fans who introduce you to their networks <li>Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" <li>Harness the biggest secret in social media--offline <p>Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.</p>

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