No B.S. Guide to Maximum Referrals and Customer Retention - by Dan S Kennedy & Shaun Buck (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"The ultimate no holds barred plan to securing new customers and maximum profits"--Cover<p/><br></br><p><b> Book Synopsis </b></p></br></br>FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.<br>Business owners agree. <i><b>The referred customer is far superior to the one brought in by 'cold' advertising.</i></b> Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. <p/>Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you<br>to stop chasing new customers and keep an iron cage around the ones you already have.<br>Kennedy and Buck present a systematic approach to help you keep, cultivate, and<br>multiply customers so that your entire business grows more valuable and sustainable, <br>and you replace income uncertainty with reliable income through retention and referrals. <p/>Learn how to: <br>- Apply the #1 best retention strategy (hint: it's exclusive)<br>- Catch customers before they leave you<br>- Grow each customer's value (and have more power in the marketplace)<br>- Implement the three-step customer retention formula<br>- Use other people's events to get more referrals<br>- Create your own Customer Multiplier System<br>- Calculate the math and cost behind customer retention <p/>Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you<br>build a thriving business for the long-term.<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Dan S. Kennedy</b> is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ. <p/><b>Shaun Buck</b> is the owner and CEO of The Newsletter Pro and was the 2014 GKIC Marketer of the Year. He is based in Boise, ID.<br>
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