The Innovation Ultimatum - by Steve Brown (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"This is not a technical book aimed at IT managers. It is written for anyone that wants to understand how technology will reshape business in the 2020s. The book uses plain language to educate business leaders on the key technologies that will reshape our lives in the coming decade: DARQ technologies (Distributed Ledgers, AI, Reality (Augmented & Virtual), and Quantum Computing) IoT Automation Voice Platforms 5G Author delivers 40 keynotes/private consults a year to a total 2018 audience of 20,000. Steve will bundle books in his speakers' fees (typical fee is $20k + travel, reduced price for local and non-profits. Average fee shakes out to$10k.) Working with a speakers' bureau. 77% of companies across industries do not think they are prepared for the future of technology implementation [MIT Sloan] and 68% of companies across industry sectors believe they will lose competitive advantage if they do not implement blockchain technology [Deloitte 2018 Global Report] An accessible approach to a complex issue - Provides an actionable, adaptable guide to critical technologies, including a set of strategic set of questions every leader will need to ask and answer to prepare for business in the coming decades. DARQ Tech & IoT Adoption and Implementation are critical to business leaders: Recent Accenture survey found that most businesses identify DARQ Tech (Distributed ledgers/blockchain, Artificial Intelligence, Reality [virtual and augmented], and Quantum Computing) as critical to their differentiation and growth over the next ten years. [Accenture -- 2/7/2019] Potential to lead the field with cutting-edge content and accelerated timeline -- many of the competing titles came out when some of the technologies being adopted/developed in business where just theoretical. This book will have the edge on the topic and perspective for the laymen"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Prepares leaders for the 2020s--an accessible guide to the key technologies that will reshape business in the coming decade</b></p> <p>Most businesses identify six key digital technologies--artificial intelligence (AI), distributed ledgers and blockchain, the Internet of Things (IoT), autonomous machines, virtual and augmented reality, and 5G communication--as critical to their relevance and growth over the coming ten years. These new disruptive technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. <i>The</i> <i>Innovation Ultimatum </i>helps leaders understand the key technologies poised to reshape business in the next decade and prepare their organizations for technology-enabled change.</p> <p>Using straightforward, jargon-free language, this important resource provides a set of strategic questions every leader will need to ask and answer in order to prepare for the impending changes to the business landscape. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation and describes compelling examples of how businesses are already embracing new technologies to optimize operations, create new value, and serve customers in new ways. Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to: </p> <ul> <li>Understand the implications of technology-driven change across industrial sectors</li> <li>Apply important insights to their own business</li> <li>Gain competitive advantage by implementing new technologies</li> <li>Prepare for the future of work and understand the skills needed to thrive in a post-automation economy</li> <li>Adopt critical digital technologies in any organization</li> </ul> <p>Providing invaluable cutting-edge content, <i>The</i> <i>Innovation Ultimatum </i>is a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>PRAISE FOR <b>THE INNOVATION ULTIMATUM</b> <p>"With <i>The Innovation Ultimatum, </i> Steve has laid out in practical terms the six most disruptive technologies facing business and society today. His focus on aligning data and automation with corporate purpose is spot on. Steve provides sound advice for a wide range of industries undergoing transformation today."</br> <b>--Shane Wall, </b> CTO, Global Head of HP Labs, HP Inc. <p>"Everyone has the opportunity and responsibility to be a change agent in their organization. This brilliant book provides the understanding and ammunition to spark ideas that are practical yet forward-thinking. It's a must-read for anyone (at all levels) who wants to make an impact."</br> <b>--Jamie Gutfreund, </b> Chief Consumer Experience Officer, Hasbro <p>"Steve Brown understands both business and the future, a rare and valuable combination. In a world where only the agile will succeed, this powerful, accessibly written guidebook to the future prepared me and my company for what lies ahead so that we can seize new opportunities as they emerge."</br> <b>--Stephen J. Clifton, </b> CEO, Knight Frank Commercial <p>"Buying this book is a no-brainer. It's well-written, fascinating throughout, and filled with practical advice on ways to prepare your business for the next phase of digital transformation. Get a copy for everybody on your team."</br> <b>--Robby Swinnen, </b> Former Fortune 50 senior executive<p/><br></br><p><b> About the Author </b></p></br></br><p><b>STEVE BROWN</b> is the former futurist of Intel Corporation. He now runs Possibility and Purpose, a speaking and consulting business that helps leaders to imagine and build a better future. Steve inspires people to imagine how technology will reshape industries, change how we live, and forever alter the world of work. He promotes a positive future where companies use the latest technologies to create new products and services, optimize operations, empower employees, and delight customers. Steve has been featured on CNN, BBC, Bloomberg TV, and in <i>The Wall Street Journal, Wired</i> magazine, amongst other media outlets. He lives in Portland, Oregon.
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