Sustainable Innovation - (Innovation and Technology in the World Economy) by Andrew Hargadon (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>This book describes what makes sustainable innovation so challenging when compared to efforts that doesn't take a company or product's ecological and social footprint into account. Andrew Hargadon outlines the capabilities that are necessary for sustainable innovation, teaching readers how to create winning offerings and deliver them to market at the right time. Tomorrow's competitive advantage depends on smart, sustainable innovations that compel customers; this book positions business readers and their companies to be on the leading edge.<p/><br></br><p><b> Book Synopsis </b></p></br></br>This book describes what makes sustainable innovation so challenging when compared to efforts that doesn't take a company or product's ecological and social footprint into account. Andrew Hargadon outlines the capabilities that are necessary for sustainable innovation, teaching readers how to create winning offerings and deliver them to market at the right time. Tomorrow's competitive advantage depends on smart, sustainable innovations that compel customers; this book positions business readers and their companies to be on the leading edge.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>Sustainable Innovation</i> explains precisely two of the most important--and most interconnected--principles that all sustainability executives should heed: learn to learn from others, and learn to ask the right questions.--Rick Ridgeway, VP Environmental Affairs "Patagonia"<br><br><i>Sustainable Innovation</i> makes a compelling case that tackling the world's biggest challenges will require a form of innovation that's very different from what's come before. Hargadon skillfully draws lessons from historical examples while adding an important new framework that describes how to transform innovation to address our unique, modern megachallenges.--Andrew Winston "author of <i>The Big Pivot</i> and co-author of <i>Green to Gold</i>"<br><br>If leading or starting a company is anywhere in your future, <i>Sustainable Innovation</i> is a must read. This is not another boring prescription on how to apply one-of-kind innovation models to your business. Andrew Hargadon's research and insights teaches us to think anew--showing us how to navigate planet, profit and purpose. An innovator's delight!--William Rosenzweig, UC Berkeley Haas School of Business and Founder "The Republic of Tea"<br><br>Sustainability offers vast opportunities for business innovation: systems thinking, radical efficiency and more. Andrew Hargadon shows how companies can harness innovation to align sustainability and business objectives. Most of all, he shows that the potential for game-changing innovation is already found inside most organizations--and, by extension, in all of us.--Joel Makower "Chairman and Executive Editor, GreenBiz Group, Inc., and author of <i>Strategies for the Green Economy</i>"<br><p/><br></br><p><b> About the Author </b></p></br></br>Andrew Hargadon is the Charles J. Soderquist Chair in Entrepreneurship at the University of California, Davis. He is the author of <i>How Breakthroughs Happen</i>.
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