Run with Foxes - by Paul Dervan (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. </p><p>He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.</p><p>Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. </p>
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Cheapest price in the interval: 13.49 on October 23, 2021
Most expensive price in the interval: 13.49 on November 8, 2021
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