Ad Law - by Richard Lindsay (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regulation of advertising and marketing communications, offering advice on everyday questions encountered when designing and running promotional campaigns.</p><p/><br></br><p><b> About the Author </b></p></br></br><b>Richard Lindsay</b> is the Legal Director for the IPA. Prior to this he worked as the Group Legal Director for the Telegraph Media Group and has also worked as an in-house lawyer for several other companies, including Granada Enterprises.
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