Building the Bear - by Brian Gerrity (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Between 2012 and 2016, Mercer University Athletics (NCAA Division I member of the Southern Conference) experienced success on the field, expanded sport offerings, and achieved in the classroom. <em>Building the Bear</em> delves into the success of the Mercer Athletic Foundation - the fundraising arm of the Mercer Athletic Department charged with supporting 16 sport programs. </p><p>Topics covered include setting priorities and goals, developing programming, major gift strategies, donor cultivation and stewardship, drafting an annual calendar, marketing a fundraising operation and coordinating special events. One unique aspect of this read is the thinking behind football specific programming which came about with the return of Division I FCS football to Mercer's campus in 2013. </p><p>Written by Brian Gerrity, the Mercer Athletic Foundation Executive Director and Senior Associate Athletic Director, <em>Building the Bear</em> fills the gap between the classroom and workplace. Written in part to provide a resource for young development professionals, this is a must read for aspiring collegiate athletic administrators and sports management undergraduate and graduate students. This read is a combination of text and infographics and is a real-world example of the power of strategic thinking. </p><p><em>Building the Bear</em> uses real life examples and actual strategies employed to raise funds at the Division I level. Part textbook and part case study, this read is concise, thoughtful, and packed with real world examples of the methodology behind athletic development. <em>Building the Bear</em> covers the steps taken to build a mid-major fundraising arm from a sleepy annual fund to a dynamic fundraising arm.</p>
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