Do Purpose - (Do Books) by David Hieatt (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans. <BR> These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing. <BR> Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. <BR> In "Do Purpose," maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand - and shows how you can apply them to your own. You'll learn <BR> - That 'why' matters<BR> - The importance of being first<BR> - Why you only need 1,000 true fans<BR> - How to find your voice and share your story<BR> - How to build a great team and company culture<BR> - Why trusting your customers breeds magic <BR> Define your purpose. Do one thing well. <BR><p/><br></br><p><b> Book Synopsis </b></p></br></br>This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination of practical tips, rousing quotes from business leaders across industries, and illuminating anecdotes. Full of enlightening wisdom on how to define a company's central purpose (beyond profit), foster a strong company culture that attracts talented staff, and develop a brand story that resonates with consumers, <i>Do Purpose</i> is an invaluable resource for anyone with a desire to start or grow their own business.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A wonderful book that reveals one of the secrets of business: do something you love and you'll never work another day in your life."<BR> --Michael Acton Smith, CEO Mind Candy<br><br>"David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter."<BR> --Richard Reed, co-founder Innocent Drinks<br><br>'A wonderful book that reveals one of the secrets of business: do something you love and you'll never work another day in your life.'<BR> Michael Acton Smith, CEO Mind Candy--Michael Acton Smith<br><br>David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.' <BR> Richard Reed, co-founder Innocent Drinks--Richard Reed<br><p/><br></br><p><b> About the Author </b></p></br></br>David Hieatt is an entrepreneur, marketing expert, and cofounder of the Do Lectures. He lives in Wales.
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