Whatever You Think, Think the Opposite - by Paul Arden (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.<p/><br></br><p><b> Book Synopsis </b></p></br></br>The inspired follow-up to the international bestseller <i>It's Not How Good You Are, It's How Good You Want to Be</i>. <p/> Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--<i>Whatever You Think, Think the Opposite </i>offers a new way to approach business and life.<p/><br></br><p><b> About the Author </b></p></br></br><b>Paul Arden</b> was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books--<i>It's Not How Good You Are, It's How Good You Want to Be;</i> <i>Whatever You Think, Think the Opposite; </i>and <i>God Explained in a Taxi Ride</i>--focus on strategies for business and personal growth. He died in 2008.
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