Fundraising and the Next Generation - (AFP/Wiley Fund Development) by Emily Davis (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages</b> <p><i>Fundraising and the Next Generation</i> brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. <i>Fundraising and the Next Generation</i> covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.</p> <ul> <li>Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors</li> <li>Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit</li> <li>Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy</li> <li>Provides a website with additional information beyond the book</li> </ul> <p>Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, <i>Fundraising and the Next Generation</i> brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>FUNDRAISING AND THE NEXT GENERATION</b><br/> Tools for Engaging the Next Generation of Philanthropists <p>As a savvy fundraising leader, you understand that successful and sustained philanthropy is an issue for all generations. To access every prospective contribution possible, long-term planning and diversified strategies are necessary to allow you to engage younger donors and staff. Packed with worksheets and handouts, <i>Fundraising and the Next Generation</i> brings you up to date on the cases, research, opportunities, and challenges for reaching philanthropy's next generation. <p>Starting with an introduction to fundraising from multiple generations, in particular Generation X and the Millennials/Generation Y, <i>Fundraising and the Next Generation</i> shows you how to engage your staff and volunteers in conversations about fundraising across the generations and equips you with the tools you need to: <ul> <li>Use social media as an entry point to new donors</li> <li>Ask the hard questions, self-examine, and integrate strategies that will better serve your organization's mission for long-term sustainability</li> <li>Give everyone in your organization--not just the board and staff leadership--a voice</li> <li>Invite the feedback of your donors, your "junior" staff, and your volunteers</li> <li>Go on a listening tour to pinpoint your organizational strengths and weaknesses</li> <li>Gain insight into the motivations and opinions of next-generation givers to help expand the focus of your fundraising efforts</li> <li>Explore how your organization can better use the next generation of volunteers to support the mission of your organization</li> </ul> <p>Multigenerational prospecting, cultivation, and stewardship is a process; it doesn't come simply because you clicked a button, conducted a happy hour, or invited one young person onto your organization's board of directors. Now you can discover practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using the new technologies and traditional tools found in <i>Fundraising and the Next Generation</i>.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>EMILY DAVIS</b> has been working in the non-profit sector as an executive director, staff member, consultant, founder, board member, and volunteer for over fifteen years. She currently serves as the President of EDA Consulting in addition to many board and advisory roles in Colorado as well as nationally. She trains and consults on a number of different areas including board development, online communications, multigenerational philanthropy, and fundraising. Her passion for effective leadership has garnered numerous awards and nominations. Emily received her master's in nonprofit management from Regis University.
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