<p/><br></br><p><b> Book Synopsis </b></p></br></br>The definitive guide to cold calling success!<br>For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of <i>Cold Calling Techniques (That Really Work!)</i>, he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: <ul><li>Turn leads into prospects</li><li>Learn more about the client's needs</li><li>Convey the ability to meet the client's demands</li><li>Overcome common objections</li></ul> With <i>Cold Calling Techniques (That Really Work!), 7th Edition</i>, you'll watch your performance soar as you beat the competition and score a meeting every time!<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Stephan Schiffman</b> has trained more than half a million salespeople at such firms as AT&T, Chemical Bank, and U.S. Healthcare. He is the author of numerous bestselling books, including <i>Closing Techniques (That Really Work!)</i> and <i>The 25 Habits of Highly Successful Salespeople</i>. He lives in New York City. You can visit his website at www.steveschiffman.com.</p>
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