Dodd - (Essential Guides (Prentice Hall)) 5th Edition by Annabel Z Dodd (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Now completely updated for the industry's newest trends, <b>The Essential Guide to Telecommunications, 5/e</b> is the world's #1 non-technical guide to today's fast-changing telecommunications industry. Long-time consultant Annabel Z. Dodd reflects every important new trend and emerging technology, from cloud services to social networks, mobile video to telepresence. Now a faster read with a more attractive design, this edition reveals how the telecom market has evolved from a low-margin "commodity" business to a higher-margin customer-oriented services business targeting key verticals from finance to healthcare. This edition focuses far more heavily on mobile and wireless networks, infrastructure to support soaring video requirements; as well as crucial industry developments throughout Asia, China, India, Africa, and Latin America.<p/><br></br><p><b> Book Synopsis </b></p></br></br>"Annabel Dodd is a maestro when it comes to demystifying even the most complex telecommunications policies. She takes on the range of issues in the telecom world that shape how we learn, share information, conduct business, and enjoy entertainment. It's an illuminating, accessible account that provides a much-needed primer for anyone interested in communications policy."</p> <i> --Congressman Edward J. Markey, Ranking Member Subcommittee on Telecommunications, Trade and Consumer Protection</p> </i> </p> "Annabel Dodd's book is a clear guide and big picture view of technologies and industries. It is an up-to-date guide for anyone who wants to be familiar with important innovations and key technologies. This is truly an industry bible for mobile, Internet, and networking services."</p> <i>--Hiawatha Bray, technology reporter, </i> Boston Globe </p> <b> A Completely Revised Bestseller with an Updated Industry Overview and New Coverage of Mobile Networks, LTE, Spectrum, Cloud Computing, and More!</p> </b> </p> <b> The #1 Telecom Guide for Businesspeople and Nontechnical Professionals, Fully Updated for Cloud Services, Social Media, and Advanced Mobile Networks</p> </b> </p> Completely updated for the newest trends and technologies, <i> <b> <i>The Essential Guide to Telecommunications, Fifth Edition, </i> </b> </i> is the world's top-selling nontechnical guide to today's fast-changing telecommunications industry. More than 170,000 copies of previous editions are in print, and this indispensible resource has been translated into nine languages.</p> </p> Writing in plain language, Dodd demystifies today's most significant technologies, standards, and architectures. She introduces the industry-leading providers worldwide, explains where they fit in a fast-changing marketplace, and presents their key strategies. Coverage includes </p> <ul> <li> Assessing the massive business and technical implications of the cloud computing revolution </li> <li> How traffic from ubiquitous tools like Skype, Facebook, and smartphones are transforming networks </li> <li> Understanding recent radical changes in data centers </li> <li> How mobile carriers are balancing performance and cost in timing 4G upgrades </li> <li> How new concerns about regulation, security, and privacy are reshaping the industry </li> </ul> This indispensable guide provides everything you need to know about telecommunications now--whether you're a salesperson, marketer, investor, or customer.</p> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><b> Praise for <i>The Essential Guide to Telecommunications</i> </p> </b> </p> "Dodd's <i>The Essential Guide to Telecommunications</i> provides the history and context that make a fundamental underpinning of modern business more accessible to technologists and businesspeople alike. This new edition of her primer is an essential reference in the continuously evolving communications landscape."</p> <i> --Tom Hopcroft, President and CEO, Mass Technology Leadership Council</p> </i> </p> "Annabel Dodd has created a mainstay resource in <i>The Essential Guide to Telecommunications</i>. All editions have been written in such a way that nonengineers and engineers alike will benefit from reading. She does the BEST job that I have seen in assimilating all of the changes that are constantly occurring in the telecommunications industry, both technical and regulatory, into one text. When I walk through telecommunications offices, I always see various editions of her book on multiple shelves. If you want one book that provides a concise and encompassing view of telecommunications, THIS is it!"</p> <i> --Ronny Puckett, Southwest Region Director, National Exchange Carrier Association</p> </i> </p> "I have used previous editions of <i>The Essential Guide to Telecommunications</i> for some time in my introductory courses in our Information and Telecommunications Systems degree program. As this is a stand-alone IT degree program, we need a textbook with broad coverage of technical, management, and regulatory/policy topics. <i>The Essential Guide to Telecommunications</i> provides that coverage in an accessible and accurate manner. It is one of a very small number of books that I have been comfortable using as a required text in my courses."</p> <i> --Hans Kruse, Professor of Information and Telecommunications Systems, Ohio University</p> </i> </p> "Like many words in our 'high-tech, ' 'hard sell, ' 'order now' society today, the word 'essential' becomes worn and overused. However, in the case of Annabel Dodd's <i>The Essential Guide to Telecommunications</i>, there is no other word that describes the impact and critical importance of this definitive work. For everyone from laymen in IT and new technologists to experienced network and telecom engineers, this book is a must-have, and therefore essential."</p> <i> --Bob Warren, IT Infrastructure Analyst, Parsons</p> </i> </p> "<i>The Essential Guide to Telecommunications</i> is probably one of the most useful and well-written books on our telecom bookshelf. Annabel Z. Dodd does a great job of capturing a snapshot of the current telecom industry. Even those with little or no technical training should be able to understand the text. This is the perfect book for salespeople who want to learn more about the products and services they are selling, or for those who just want to keep up to date on the latest in telecom technology."</p> <i> --William Van Hefner, President, Vantek Communications, Inc.</p> </i> </p> "<i>The Essential Guide to Telecommunications </i>is a fine guide to the field, readable by anyone, useful to everyone. As a first guide to the field, as a reference, and as a commentary on the history and strategy of telecommunications, it is simply superb."</p> <i>--Andrew Allentuck, Columnist, </i>Financial Post<i>, Toronto</i> </p> </p> "Ms. Dodd continues to provide an excellent and thorough text on the telecommunications industry. As in her previous editions, she presents a good balance of technical and business-related information that is readily understandable by anyone with an interest in this key component of today's business environment. In her new edition, she has captured many of the recent changes in this dynamic field, which will affect every company in the years ahead. I strongly recommend her book to anyone who wants a better understanding of telecommunications."</p> <i> --Joe McGrath, SVP, Information Technologies, Sunovion Pharmaceuticals, Inc.</p> </i> </p> "Dodd's work has been very helpful in the past in taking complex technical topics and translating them into actionable business items for my MBA students. Her book doesn't gloss over the details, but rather explains why they are important in the twenty-first century information age."</p> <i> --Andrew Urbaczewski, Ph.D., Chair, Department of Management Studies, Associate Professor of MIS, College of Business, University of Michigan--Dearborn</p> </i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Annabel Z. Dodd</b> is an adjunct faculty member at Northeastern University's School of Professional Studies where she teaches courses on wireless mobile services and data communications in the master's degree program in informatics. She was previously an adjunct professor in the master of science program in technology management at the State University of New York at Stony Brook, where she taught in a joint program with The Institute of Industrial Policy Studies, Seoul, South Korea. In addition, the Fundación de la Innovación Bankinter selected her to participate in their Future Trends Forum in Madrid in 2004, 2005, and 2007. Formerly in marketing at New England Telephone (now Verizon) and then communications and telecommunications manager at Dennison Manufacturing Company (now Avery Dennison), she consults with major corporations and institutions and gives seminars to organizations worldwide. The Massachusetts Network Communications Council honored her as the Professor of the Year 2000. Since its first edition in 1997, <i>The Essential Guide to Telecommunications</i> has been translated into nine languages worldwide. More information can be found at her website, doddontheline.com.</p>
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