Content Marketing for Nonprofits - (Jossey-Bass Nonprofit Guidebook) by Kivi LeRoux Miller (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?</p> <p>In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.</p> <p>Inside: </p> <ul> <li>Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting</li> <li>Up-to-date guidance on communicating in a fast-paced, multichannel world</li> <li>How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content</li> <li>Real-world examples from 100+ nonprofits of all sizes and missions </li> </ul> <p>This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Content Marketing for Nonprofits</b> <p>A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money <p>Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her follow-up to <i>The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, </i> Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. You'll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. <p><b>Inside you'll find the following: </b> <ul> <li>Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting</li> <li>Up-to-date guidance on communicating in a fast-paced, multichannel world</li> <li>How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content</li> <li>Real-world examples from 100+ nonprofits of all sizes and missions</li> </ul> <p>This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better. <p><i>"Content Marketing for Nonprofits</i> is an incredibly enlightening read from top to bottom. Nonprofit professionals will find this book chock-full of important research, exciting ideas, and best of all, practical help. Kivi has unparalleled insights, and this book is a go-to resource on my bookshelf!"<br> <b>--Lindsay J. K. Nichols, </b> communications director, GuideStar<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Kivi Leroux Miller</b> is the founder of Nonprofit Marketing Guide.com and the author of <i>The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause</i> from Jossey-Bass. Through training, coaching, and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies.
Price History
Cheapest price in the interval: 44 on November 8, 2021
Most expensive price in the interval: 44 on December 20, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us