How to Write Successful Fundraising Appeals - (Jossey-Bass Nonprofit Guidebook) 3rd Edition by Mal Warwick (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Revised edition of the author's How to write successful fundraising letters, 2nd ed.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Mal Warwick</b>, consultant, author, and public speaker, is the founder and chair of Mal Warwick Donordigital. Warwick has written or edited many books including <i>Fundraising When Money is Tight, Revolution in the Mailbox, The Five Strategies for Fundraising Success, </i>and<i> Fundraising on the Internet</i>. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick</p> <p><b>Eric Overman</b> is vice president of digital strategy at Donordigital. Prior to joining Donordigital, Eric was vice president of digital strategy at Grizzard Communications.
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