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<p/><br></br><p><b> About the Book </b></p></br></br>Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for business people who want to be well-paid for the value they provide.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Author Dale Furtwengler teaches businesses that they can command almost any price they choose by focusing on the value--not the cost--to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or service being offered. Readers will learn how to: quantify the value of their products or services; distinguish between price buyers and value buyers; bundle their offerings for competitive advantage and increased customer value; and craft a powerful marketing message that communicates value. The low price that small businesses feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to generate more unit sales, close more sales overall at higher prices--and make more of the money they deserve with less unnecessary effort.<p/><br></br><p><b> From the Back Cover </b></p></br></br>Pricing is one of the most essential, yet least understood, aspects of running a profitable business. Many business owners treat pricing as an afterthought, assigning a hard figure to a vague idea about what the market might bear, or they'll mimic their competitors' prices. But the cost of these pricing strategies can be more than just lost revenue--it can spell financial disaster. "Pricing for Profit" opens your eyes to the "high cost of low prices" and equips you with the knowledge and confidence you need to charge more for your products or services by focusing on their value. If you're offering superior value, you can charge a higher-than-average price that will drive your sales and increase your profits. It's the small business owner's most powerful strategy for making more money with less effort! "Pricing for Profit" gives you the tools you need to make it happen, including: - buyer profiles to help you distinguish between price buyers and value buyers, and create a profile of your ideal customer - formulas for calculating the true value of your offerings - scripts for helping your customers discover that value - bundling strategies to sweeten the deal for your customers and increase your profits - sample marketing messages that communicate value to your market, and much more!<p/><br></br><p><b> About the Author </b></p></br></br>DALE FURTWENGLER (High Ridge, MO) is President of Furtwengler & Associates, P.C., a consulting firm dedicated to helping small businesses increase profits without adding resources.

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