Home Staging for Profit - by Barbara Jennings (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The Number One bestselling book in the home staging industry. Teaches readers how to understand the business and services of a home stager, implement procedures for a start-up venture, develop and augment it with savvy social media and standard marketing tactics to sustain it long term. Includes many helpful forms, lists of questions and much more.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>If you've already taken an expensive seminar on starting a staging business, don't read this. It will break your heart. Barbara Jennings, bestselling author of 18 books and national trainer since 2002, offers a comprehensively detailed guide on how to earn excellent income in a home-based staging business, now a textbook at two Florida universities.</p> <p>Director of the Academy of Staging and Redesign <strong>(<em>Decorate-Redecorate.Com</em>)</strong>, she takes readers through the maze of starting and growing a lucrative business, covering virtually everything needed to succeed, avoid pitfalls and grow quickly.</p> <p>This large format, very thorough manual teaches essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, it is loaded with numerous check lists, a wide variety of forms, specific how-to details and much more, and has helped launch over 35,000 staging careers globally.</p> <p>IN THIS EDITION: Access to a 50-page downloadable PDF with <em>full color before and after pictures of 36 staged rooms </em>(plus notations) AND <em>40 colorful staging tricks</em> used by professionals to sizzle homes (note: images in book are black and white). Additional resources are mentioned as well. Written in a personable, conversational style, these insights are a must-read for those serious about a staging business (or just exploring). No degree or prior experience needed. <em>Certification courses</em> in home staging and interior re-design are also available from her website.</p> <p>The manual includes practical discussions and tips, such as: </p> <ul> <li>the top mistakes and common problems sellers make</li> <li>what stagers must do and understand</li> <li>how to identify a home's assets and faults</li> <li>how to interview and bond with realtors</li> <li>how to interview and bond with sellers<br>* the five ingredients for a successful staging service</li> <li>professional image, attitudes and ethics needed</li> <li>how to do consultations, submit bids, make presentations</li> <li>how to set up the business, licenses to get and so forth</li> <li>how to legally protect the entity, as well as one's family</li> <li>how to get clients and referrals from multiple sources</li> <li>how to profit from consultations and offer full staging services</li> <li>how to promote, maintain and sustain the business indefinitely, using social media and standard marketing tactics</li> <li>how to price services with confidence and ease</li> <li>how to protect, organize and prioritize</li> <li>107 questions to ask agents and homeowners to help quote services</li> <li>detailed pricing guidelines for furnished and empty houses</li> <li>extensive list of staging tools needed for actual projects</li> <li>extensive cleaning and painting guidelines</li> <li>a 29-page detailed checklist to make consultations quick and easy</li> <li>list of over 300 possible business names</li> <li>detailed information on custom visual aids, promotional and management tools, plus dual certification courses</li> <li>15 handy reproducible forms ready to go</li> <li>multiple checklists and handout examples for value added services</li> </ul>
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