Focus - (Collins Business Essentials) by Al Ries (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>What's the secret to a company's continued growth and prosperity? Internationally known marketing expert <strong>Al Ries</strong> has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.</p><p>Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.</p>
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