Similar Products

Crossing the Chasm, 3rd Edition - (Collins Business Essentials) by Geoffrey A Moore (Paperback)

< 3 ay

Target12.99 USD

The HP Way - (Collins Business Essentials) by David Packard (Paperback)

< 3 ay

Target USD

Focus - (Collins Business Essentials) by Al Ries (Paperback)

< 3 ay

Target15.99 USD

The Essential Drucker - (Collins Business Essentials) by Peter F Drucker (Paperback)

< 3 ay

Target USD

The Leadership Engine - (Collins Business Essentials) by Noel M Tichy (Paperback)

< 3 ay

Target USD

Reengineering the Corporation - (Collins Business Essentials) by Michael Hammer & James Champy (Paperback)

< 3 ay

Target12.79 USD

The Canterbury Tales (Collins Classics) - by Geoffrey Chaucer (Paperback)

< 3 ay

Target USD

The Infinite Staircase - by Geoffrey Moore (Hardcover)

< 3 ay

Target26.95 USD

The Intelligent Investor REV Ed. - (Collins Business Essentials) Annotated by Benjamin Graham (Paperback)

< 3 ay

Target USD

Reinventing Leadership - (Collins Business Essentials) by Warren G Bennis & Robert Townsend (Paperback)

< 3 ay

Target USD

Load more

Products of same category from the store

Off Ramp: God's Exit from Abuse, 3 - by Deborah Silva (Paperback)

< 3 ay

Target USD

Selling the Invisible - by Harry Beckwith (Paperback)

< 3 ay

Target15.39 USD

Hot Rod Body and Chassis Builder's Guide - (Motorbooks Workshop) by Dennis W Parks (Paperback)

< 3 ay

Target25.99 USD

A Whale Hunt - by Robert Sullivan (Paperback)

< 3 ay

Target USD

The Adonis Complex - by Harrison G Pope & Roberto Olivardia & Katherine A Phillips (Paperback)

< 3 ay

Target USD

When the Mississippi Ran Backwards - by Jay Feldman (Paperback)

< 3 ay

Target USD

The Writing of Fiction - by Edith Wharton (Paperback)

< 3 ay

Target USD

The First Air War - by Lee Kennett (Paperback)

< 3 ay

Target USD

Lead . . . for God's Sake! - by Todd Gongwer (Paperback)

< 3 ay

Target USD

Mission - by Ash Dykes (Paperback)

< 3 ay

Target USD

Darwin Devolves - by Michael J Behe (Paperback)

< 3 ay

Target USD

Product info

<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.</p><p>Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In <em>Inside the Tornado</em>, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.</p>

Price History