One Plus One Equals Three - by Dave Trott (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>How do you make something out of nothing?<i> This book </i>goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>""Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." Robin Wight, Engine Group founder, on "Creative Mischief"<br><br>""If only Dave had written this book thirty years ago it would have made my career a lot easier." Sir John Hegarty, Bartle Bogle Hegarty, on "Creative Mischief"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Dave Trott</b> is the author of <i>Creative Mischief </i>and <i>Predatory Thinking</i>, and currently Chairman of The Gate London, part of The Gate Worldwide. His agency Gold Greenlees Trott was voted Agency of the Year by <i>Campaign Magazine</i>, and Most Creative Agency in the World by <i>Ad Age</i> in New York.
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