Jobs to Be Done - by Stephen Wunker & Jessica Wattman & David Farber (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>Discover profitable new product ideas when you focus on what customers need, not on what they want.<p/><br></br><p><b> Book Synopsis </b></p></br></br>In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct need. For example, people down shovel down Rocky Road and Buttered Pecan ice cream because they want nuts, marshmallows, and gobs of frozen goodness, but because they feel the need to celebrate, indulge, or bond with friends and family. But how can this simple concept be best utilized for your company's success?This groundbreaking book, with its Jobs Roadmap, is intended to remake how companies approach their market. Successful innovation doesn't begin with a brainstorming session--it starts with the customer. Learn how to put that into practice by discovering how to: - Gather valuable customer insights- Turn those insights into new product ideas- Test and iterate until you find successDon't miss out on what Foreword Reviews described as "highly organized and expertly crafted. . . . Company leaders looking for ways to institutionalize innovation are sure to find it here." To maximize your company's success, begin with the customer!<p/><br></br><p><b> From the Back Cover </b></p></br></br>Why do most new products fail to meet expectations in an age of unlimited customer data? As Henry Ford reputedly put it, "If I'd asked people what they wanted, they would have said faster horses." The truth is, we need to go beyond what customers say they want and understand why they have the wants that they do. </p> </p> First popularized by Clayton Christensen, the concept of Jobs to Be Done argues people purchase products and services to achieve specific goals. While the concept is simple, the path to putting it into practice has been murky. This book's groundbreaking Jobs Roadmap takes you step by step through the innovation process and reveals how to: </p> </p> - Gather valuable customer insights - Turn those insights into new product ideas - Test and iterate until you find original and profitable solutions. </p> </p> <b>Advance Praise for <i>Jobs to Be Done</i> </b> </p> </p> "As companies struggle to predict whether people will choose one product over another, <i>Jobs to Be Done</i> gives a clear method for understanding what will make goods stand out. The steps it provides will help maximize the likelihood that your product will succeed." <b>--Jennifer Saenz, Chief Marketing Officer, Frito-Lay</b> </p> </p> "<i>Jobs to Be Done</i> takes what has become an essential theory for gauging customer needs and turns it into a structured approach to innovation based on what really drives behavior. It provides a coherent and highly actionable set of tools that you can put to use right away." <b>--Vijay Govindarajan, Coxe Distinguished Professor, Dartmouth College, Tuck School of Business</b> </p> </p> "The Jobs methodology is core to how Nestlé approaches the front end of innovation. This book brings innovation to the next level, offering extremely practical steps to create opportunity in both established and new markets." <b>--Doug Munk, Director, Innovation and Strategy, Nestlé USA</b> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"While it might seem paradoxical, most businesses actually see the customer as an obstacle. <i>Jobs to be Done</i> helps businesses orient their focus back to the customer." <b><i>--Small Business Trends</i></b> </p><br><br><b>American Business Awards: Bronze Stevie Award Winner </b> </p><br><br><b>Best Book Awards Business category</b> </p><br><br>"For any business leader that is concerned about maintaining innovation and customers, the book's framework and overall expertise provide a guide that is easy to follow." --<b><i>Small Business Trends</i></b> </p><br><br>..".the authors begin the process of convincing readers that, yes, this is a far, far better innovation mousetrap. And through clear narrative and illustrations, 'jobs to be done' is positioned as a 'can do' architecture for business and nonprofits alike." --<b><i>Booklist</i></b> </p><br><br>"Comprehensive advice is given throughout so the reader can easily use this book as a blueprint or roadmap for future change." --<i><b>Ingram Media</b></i> </p><br><br>"<i>Jobs to be Done</i> is a recipe book to help organizations move innovation projects forward." --<i><b>InnovationManagement.se</b></i> </p><br><br>"<i>Jobs to be Done</i> is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --<i><b>Foreword Reviews</b></i> </p><br><p/><br></br><p><b> About the Author </b></p></br></br>STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for <i>Forbes</i>, <i>Harvard Business Review</i>, and <i>The Financial Times</i>. JESSICA WATTMAN is the consultancy's Director of Social Innovation, and DAVID FARBER is a Manager at the Boston-based firm. </p> </p> </p>
Price History
Cheapest price in the interval: 15.99 on October 28, 2021
Most expensive price in the interval: 15.99 on December 17, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us