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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.<br /> <br /> <strong><em>The Jobs To Be Done Playbook</em></strong> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"<em>The Jobs To Be Done Playbook</em> offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice." <br>--<b>Tony Ulwick</b>, Strategyn Founder and CEO<br><br>"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." <br>--<b>Melissa Perri</b>, author of Escaping the Build Trap<br><br>"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well." <br>--<b>Des Traynor</b>, co-founder of Intercom<br><br>"With a range of examples and a wealth of references, readers will find <em>The Jobs To Be Done Playbook</em> an excellent resource for finding their path through innovation and creating products of lasting value." <br>--<b>Bob Moesta</b>, President and CEO of the Re-Wired Group<br>

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