WHY USE CURLSMITH CORE STRENGTH SHAMPOO:<br />Balancing protein-rich and moisturizing products in your routine is key to healthy, strong hair. The more damaged and porous your hair is, the more protein-rich products you should use. Curlsmith Core Strength Shampoo is a protein-enriched gentle shampoo suitable for frequent washes. Its sulphate-free cleansing system gently melts away dirt and build-up, leaving the scalp clean and refreshed.<br /><br />HOW THE MAGIC HAPPENS:<br />Curlsmith Core Strength Shampoo is supercharged with a patented, innovative ingredient that helps strengthen the internal hair structure up to 3 times. This is a unique technology that works by creating additional hydrogen and ionic bonds within the hair keratin structure, helping to strengthen the hair shaft from the inside. <br /><br />WHAT MAKES CURLSMITH DIFFERENT:<br />Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. The Core Strength Shampoo is blended with a unique complex of Rice Protein & Hemp Oil, a fully plant-based alternative to animal keratin that makes the hair look stronger and more elastic.<br /><br />NO NASTIES:<br />All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free. <br /><br />HOW TO USE:<br />Apply generously to wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. If your hair is weak and damaged, follow with the Curlsmith Multi-Tasking Conditioner and style with your favorite Curlsmith products.
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