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Product info

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Bb.Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. <br /><br />How to Use: Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Bb.Illuminated Blonde Conditioner. <br /><br />Pro-Tip: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning. <br />Key Ingredients:<br />POLYQUATERNIUM-113 – helps preserve tone<br />LAURYL/MYRISTYL POLYRICINOLEATE / GLYCERIN – helps provide moisture to hair

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