Usability Testing for Survey Research - by Emily Geisen & Jennifer Romano Bergstrom (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><i>Usability Testing for Survey Research</i> provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. </p> <p>The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. </p> <p>Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Geisen and Romano-Bergstrom have provided what usability researchers have been looking for: Clear and current guidance on the conduct of usability testing of survey questionnaires, in a way that incorporates advances in device technology, that addresses integration with other pretesting methods, and that spells out the precise steps in the usability testing process. <b>--Gordon Willis, author of Cognitive Interviewing: A Tool for Improving Questionnaire Design</b></p> <p>With the unstoppable move to web and smartphone surveys, usability testing is even more important in today's world of survey data collection. Emily Geisen and Jennifer Romano Bergstrom build a bridge between the disciplines of survey research and usability testing that too often did not talk to each other. This book covers all the necessary theories and steps to conduct a proper usability test of web and smartphone questionnaires. A unique manual for the survey, market research, and UX professionals. <b>--Mario Callegaro, Senior Survey Research Scientist, Google</b></p><br>
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