Media Literacy - 9th Edition by W James Potter (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Media Literacy </strong>teaches readers how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The <strong>Ninth Edition</strong> has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.<br /> <br /><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"A reliable book focused entirely on media literacy that is very thorough and well researched. W. James Potter is a well-respected author with sterling credentials and a reputation for credibility."</p> <br />--Donna L. Halper<br><br><p>"Potter's book is great for an introductory course for majors and non-majors alike...students also really love the book because the examples are current and the activities allow them to use their favorite media to develop a deeper level of media literacy."</p> <br />--Elizabeth R. Ortiz<br>
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