Media, Communication, and Culture - 2nd Edition by James Lull (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>Lull discusses the key critical concepts in contemporary culture and communication, providing a fresh account of current developments worldwide. Drawing on major streams of social and cultural theory and on ethnographic research, Lull shows how modern mass media interacts with and influences ideology, consciousness, hegemony, social rules, power, meaning and culture.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br>James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings. <p/>By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of <i>Media, Communication, Culture</i> provides a fresh and unsurpassed introduction to media, communication, and cultural studies.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><P>"A cogent introduction to the current state of media and cultural studies." -- "London Times Literary Supplement"<br><br>"A cogent introduction to the current state of media and cultural studies." -- London Times Literary Supplement <br><br>"A cogent introduction to the current state of media and cultural studies." -- "London Times Literary Supplement"<br><p/><br></br><p><b> About the Author </b></p></br></br>James Lull is professor of communication studies at San Jose State University and is the author of several books on global communication and culture.
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