The Boston Consulting Group on Strategy - 2nd Edition by Carl W Stern & Michael S Deimler (Hardcover)
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<p/><br></br><p><b> From the Back Cover </b></p></br></br><b>A collection of the best thinking from one of the most innovative management consulting firms in the world</b> <p>For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. <i>The Boston Consulting Group on Strategy</i> offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside: </p> <p>You have to be the scientist of your own life and be astonished four times: at what is, what always has been, what once was, and what could be.</p> <p>The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.</p> <p>Use more debt than your competition or get out of the business.</p> <p>When information flows freely, reputation, more than reciprocity, becomes the basis for trust.</p> <p>As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation.</p> <p>When brands become business systems, brand management becomes far too important to leave to the marketing department.</p> <p>The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra.</p> <p>Most of our organizations today derive from a model whose original purpose was to control creativity.</p> <p>Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities.</p> <p>IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>Essential reading for anyone with a serious interest in strategy. (<i>Long Range Planning</i>, 40/2007)<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Carl W. Stern</b> has been with BCG for thirty-two years. He was the CEO of BCG from 1997 to 2003 and presently serves as co-chairman of the board. He holds an MBA from Stanford Business School. <p><b>Michael S. Deimler</b> is a Senior Vice President in the Atlanta office of BCG and the leader of its strategy practice. He holds an MBA from The Wharton School.<br /> The Boston Consulting Group was founded in 1963 and now has sixty-one offices in thirty-six countries.<br /> For more information, please visit: www.bcg.com/bcgonstrategy</p>
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