The Consulting Bible - 2nd Edition by Alan Weiss (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"In the ten years since it was published, we've seen the following developments which dramatically impact consultants starting in the profession or veterans in the profession: * Remote means of delivering services, from workshops to facilitation, from strategy to M&A work. * A waning of the power and repute of huge firms because of their cost and ponderous work methods, and a reception of less expensive, quicker small firms and solo practitioners. The mammals are scurrying amidst the dying dinosaurs. * A globalization of economy (that will resume post-pandemic) making exported knowledge a key contributor to income (if it were considered formally as an export it would seriously shift the trade imbalance). * The emergence of an African middle class, the decline of ancient dictators, and the growth of a huge potential marketplace in most countries on that continent. * The growing abandonment of "career" and reliance on large companies and the inclination to forge one's own security and focus instead on a "calling." * Advanced technology that effectually replaces meetings and keynote speeches delivered in person with Zoom and livestream broadcasting of high quality. * Tele-health demonstrating that "tele-consulting" is feasible and acceptable. Even therapy is being done this way today. * A strong move from project work to advisory work which is as strong a shift as 30 years ago when I pioneered a shift from hourly billing to value-based fees. * A huge change in social mores that include social consciousness, racial justice, and embrace of varying life styles. These are especially important in future strategy. Thus, the second edition will provide specific approaches and techniques to master these elements, including new and original intellectual property such as: * How to use volatility and disruption as offensive weapons. * How to market remotely. * How to create global, not just domestic, brands. * How to avoid hidden biases. * How to create six-figure projects, six-figure retainers, and 7-figure incomes while reducing labor intensity. * Why age, gender, background, and even length of education aren't important factors in forging relationships. * The buyers of a new generation (based on my global consulting and coaching practice). * How to create a strong brand drawing people to you, reducing marketing costs and allowing for higher fees. * The latest implementation techniques, for example, "teambuilding" is an odd concept when most companies have committees. The book will have an electronic appendix, permitting ongoing updates and allowing immediate adjustments to the times."--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>The new edition of bestselling real-world guide to consultancy success, from the "Rock Star of Consulting" Alan Weiss </b></p> <p>The second edition of <i>The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice </i>remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals. </p> <p>In the decade since the first publication of <i>The Consulting Bible</i>, an array of significant developments has dramatically impacted the consulting profession: shifts in social consciousness, the Covid-19 pandemic, tele-consulting and virtual meetings, the globalization of the economy, the growth of social media, and many more. This exhaustively revised new edition provides specific approaches and techniques for mastering the new consulting environment and turning volatility and disruption into unlimited opportunities. Designed to help you become the authority and expert that organizations turn to again and again, this book is your one-stop resource for: </p> <ul> <li>Building a strong global brand that draws people to you </li> <li>Marketing remotely to reduce costs and allow for higher fees </li> <li>Mastering the latest implementation techniques </li> <li>Forging strong relationships with the buyers of a new generation </li> <li>Selecting the consulting methodology that best fits your requirements </li> <li>Writing proposals and creating testimonials and references </li> <li>Using advanced technology to sell and deliver your services </li> </ul> <p>Written for newcomers and veterans alike, <i>The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice, Second Edition, </i> is essential reading for every solo consultant, entrepreneur, and principal of a small consulting firm. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>UNLEASH THE POTENTIAL OF YOUR CONSULTING PRACTICE WITH PROVEN STRATEGIES AND CUTTING-EDGE TECHNIQUES FROM THE "ROCK STAR OF CONSULTING," ALAN WEISS</p><p>The newly revised <i>Second Edition of The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business</i> updates and expands the most comprehensive and practical guide to consulting. World-renowned consultant, speaker, and bestselling author Alan Weiss walks you through each step of creating a boutique consulting practice and guiding it to seven-figure success.</p><p>You'll discover how to navigate the profound changes gripping the consulting industry, from constant volatility to tele-consulting and virtual meetings, globalization and the false promises of social media. With specific techniques to turn volatility and disruption into competitive advantages for your practice, you'll become an authority that businesses turn to in both the best and worst of times.</p><p>The book explains how you can create a strong global brand that attracts diverse clients, how to market remotely to reduce costs and increase fees, and how to forge indestructible relationships with high-value clients.</p><p>Perfect for first-time consultants and seasoned veterans, the <i>Second Edition of The Consulting Bible</i> is a must-have companion for every consulting practice seeking success and growth.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>ALAN WEISs, PHD, </b> is a consultant, speaker, and bestselling author with the strongest independent consulting brand in the world (alanweiss.com). His firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, and over 500 other leading organizations. He keynotes several times a year at major conferences and has been a visiting faculty member at Harvard, Case Western Reserve, and a dozen other universities. His prolific publishing career includes over 500 articles and 60 books, some of which have been on universities' curricula and have been translated into 15 languages. Weiss is interviewed and quoted frequently in the media, and the </i>New York Post</i> calls him One of the most highly regarded independent consultants in America.</p>
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