Where Good Ideas Come from - by Steven Johnson (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>This sweeping study of the history of innovation breaks out the seven patterns of innovation like "the slow hunch" and "serendipity." It debunks the myth of the lone genius and presents the real-world dynamics and context that enable innovation. Johnson shows how understanding the roots of innovation can lead to individual creative breakthroughs.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>A fascinating deep dive on innovation from the <i>New York Times</i> bestselling author of <i>How We Got To Now</i> and <i>Unexpected Life</i></b> <p/>The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"[A] rich, integrated and often sparkling book. Mr. Johnson, who knows a thing or two about the history of science, is a first-rate storyteller."--"The New York Times"<BR><BR> "A vision of innovation and ideas that is resolutely social, dynamic and material...Fluidly written, entertaining and smart without being arcane."--"Los Angeles Times"<BR><BR>"A magical mystery tour of the history and architecture of innovation."--"The Oregonian"<BR><BR>"A rapid-fire tour of 'spaces' large, small, mental, physical, and otherwise... Where Good Ideas Come From may be the ultimate distillation of his thinking on these issues... One admires the intellectual athleticism of Johnson's maneuvers here."--"Boston Globe"<BR><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Steven Johnson</b> is the bestselling author of <i>Future Perfect</i>, <i>Where Good Ideas Come From</i>, <i>The Invention of Air</i>, <i>The Ghost Map</i>, and <i>Everything Bad is Good for You</i>, and is the editor of <i>The Innovator's Cookbook</i>. He is the founder of a variety of influential websites and writes for <i>Time</i>, <i>Wired</i>, <i>The</i> <i>New York Times</i>, and <i>The Wall Street Journal</i>. He lives in Marin County, California, with his wife and three sons.
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