Extended Reality in Practice - by Bernard Marr (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Discover one of the biggest business trends of today Extended reality (XR for short) -- which encompasses virtual reality, augmented reality and mixed reality -- is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice."--<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>EXTENDED REALITY IN PRACTICE</b> <p>As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.<p>In <i>Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society</i>, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You'll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers' perception of their brands. You'll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non-profit spectrums.<p>Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, <i>Extended Reality in Practice</i> will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies.<p><b>An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist</b><p><i>Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society</i> offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant.<p>Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they're turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders.<p>You'll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences.<p>Ideal for executives, founders, business leaders and owners, and professionals of all sorts, <i>Extended Reality in Practice</i> is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.<p/><br></br><p><b> From the Back Cover </b></p></br></br><p>As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.</p><p>In <i>Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society</i>, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You'll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers' perception of their brands. You'll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non-profit spectrums.</p><p>Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, <i>Extended Reality in Practice</i> will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>BERNARD MARR</b> is an internationally best-selling business author, sought-after keynote speaker, and strategic advisor to companies and governments. He has a regular column in Forbes on AI, the Internet of Things, machine learning, and blockchain. He is CEO of Bernard Marr & Co., and regularly advises businesses on digital transformation and performance.</p>
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