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<p/><br></br><p><b> From the Back Cover </b></p></br></br><p>This book is written for the practising manager, it is easy to read and understand and the key points are illustrated using simple everyday analogies and examples. Not using the best available data to inform decisions might be a choice in good times, but when times are hard <b>and competition is fierce</b> it is a necessity. <p><b>"</b>At first glance, it's easy to mistake evidence-based management for yet another onslaught of numbers and analysis. However, in this example-focused and jargon free book, Marr proves that the 'soft' evidence such as key stakeholder's feedback, interpretations and behaviors is equally important for decision making.<b>"</b> <p><b><i>Frank Buytendijk, </i></b> <i>Vice President and Fellow, Oracle Corp., author of</i> Performance Leadership <i>and</i> Dealing with Dilemmas<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Bernard Marr</b> is a leading global authority and best-selling author on organisational performance and business success. <p>In this capacity he regularly advises leading companies, organisations and governments across the globe, which makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard Marr is acknowledged by the CEO Journal as one of today's leading business brains. <p>Bernard Marr has written a number of seminal books and over 200 high profile reports and articles on managing and improving organisational performance. This includes the best-sellers <i>Managing and Delivering Performance</i> and <i>Strategic Performance Management</i>, a number of Gartner Reports, and the world's largest research studies on the topic. <p>Today, Bernard Marr heads up the famed Advanced Performance Institute, where he can be contacted at <b>www.ap-institute.com.</b>

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